Work / Madison Square Garden
A new brand identity for Madison Square Garden visual system
Brand identity
Visual design
Motion graphics
2025
PROBLEM / CHALLENGE
MSG needed to unify its branding across all touchpoints for a consistent audience experience.
SOLUTION
MSG needed to unify its branding across all touchpoints for a consistent audience experience.
DESIGN SYSTEM
The flexible system enabled seamless integration of branding and visual assets across every Madison Square Garden platform and environment.
Project summary
This project encompassed a comprehensive visual and strategic redesign for Madison Square Garden, focusing on unifying their brand experience from physical location to digital touchpoints through robust design systems and custom graphics.
Credits
Cecilia Garcia Pizales
Alex Lee
Jordan White
Details
Role: Lead Designer
Period: Jan–Dec 2025
Duration: 12 months