Work / Madison Square Garden
A new brand identity for
Madison Square Garden visual
system
Brand identity
Visual design
Motion graphics
2025
PROBLEM/ CHALLENGE
A new brand identity that introduces a dynamic and adaptable design system as well as reflects the excitement of live events
SOLUTION
A new brand identity that introduces a dynamic and adaptable design system as well as reflects the excitement of live events
DESIGN SYSTEM
A new brand identity that introduces a dynamic and adaptable design system as well as reflects the excitement of live events
Project summary
A new brand identity that introduces a dynamic and adaptable design system as well as reflects the excitement of live events. A new brand identity that introduces a dynamic and ada
ptable design system as well as reflects the excitement of live eventsA new brand identity that introduces a dynamic and adaptable design system as well as reflects the.
ystem as well as reflects the excitement of live eventsA new brand identity that introduces a dynamic and adaptable design system as well as reflects the excitement of live eventsA new brand identity that introduces a dynamic and adaptable design system as well as reflects the excitement of live events
Credits
Creative Direction and production:
Leo, Felipe
Design:
Martin, Paula
Role
UI/UX Designer
Period
2025
Duration
3 weeks
Tools
Figma, Figjam