OVERVIEW

#BloomYourWay is an integrated AI campaign celebrating each student’s journey.

HACKTHON BRIEF

Use generative AI to create a holiday social media content that mixes visuals, audio, and original content.

  • Include at least one non-AI element

  • Make it personal and emotionally resonant

CONCEPT

“Bloom Your Way” is a holistic digital campaign created with AI tools, using short-form videos, shareable posts, and an interactive quiz to celebrate students’ uniqueness.

MY ROLE

Designer

TEAM

Cecilia Garcia

TOOLS

Figma, Flora AI, ElevenLabs, Firefly, Premiere Pro

DURATION

1 week

TABLE OF CONTENTS

01

STRATEGY & PROCESS

02

DELIVERABLES

03

TAKEAWAYS

01/STRATEGY & PROCESS

Research

-> Goal:

Understand how students across Argentina celebrate Students’ Day. What's the common ground?

-> Goal:

Understand how students across Argentina celebrate Students’ Day. What's the common ground?

METHOD

Used Gemini AI to gather cultural insights and common behaviors across provinces.

KEY INSIGHT

Regardless of location, students usually go outside with friends to celebrate Student's Day.

Art Direction

-> Goal:

Define a cohesive visual language for the campaign.

-> Goal:

Define a cohesive visual language for the campaign.

METHOD

Collected reference images → fed into Flora AI → generated a cohesive style.

Content Creation

-> Goal:

Bring the holiday story to life through AI-generated visuals and video

-> Goal:

Bring the holiday story to life through AI-generated visuals and video

IMAGES

Prompts crafted with ChatGPT, generated in Flora using the Nano Banana model.

  • Applied the created style for consistency

Prompts crafted with ChatGPT, generated in Flora using the Nano Banana model.

  • Applied the created style for consistency

VIDEOS

Created by animating the generated images as start and end keyframes using Kling and finalized in Premiere Pro

AUDIO

Voiceover and music were created using ElevenLabs.

Audience Engagement

-> Goal:

Let students create the content themselves and reflect on their student identity.

-> Goal:

Let students create the content themselves and reflect on their student identity.

STRATEGY

Created a Quiz on Figma Make:

“If your student self were a flower, how would you look like?”

  • Five questions represent different types of student behaviors and habits.


Created a Quiz on Figma Make:

“If your student self were a flower, how would you look like?”

  • Five questions represent different types of student behaviors and habits.


MECHANICS

The AI assembles a final flower using five visual layers.

  • Each question controls one layer: background, stem, petals, details, and mood.

02/DELIVERABLES

INSTAGRAM POSTS

Snapshots of Student Life

A series of shareable posts capturing the most relatable student moments.

Instagram ReelS/ TikTok

Students, this one’s for you!

A short, relatable video that celebrates every type of student and sets the tone for the campaign.

-> Play sound!

QUIZ & INSTAGRAM STORIES

QUIZ & INSTAGRAM STORIES

"If your student-self were a flower, what would you look like?"

A five-question quiz that turns each student’s answers into a unique digital flower they can share on social media.

03/TAKEAWAYS

  • Never use AI “because it’s trendy.” Define the idea first. Then choose the right tools, AI or not, to achieve it.

  • Generative models are highly biased. Introduce chaos, challenge defaults, and push beyond realism to expand culture

  • Style consistency is hard with AI. Defining a visual style first keeps everything aligned.