OVERVIEW
Anahí is a custom typeface inspired by the history of indigenous Argentina.
PROBLEM
The challenge of visual translation:
capturing the duality of Anahí’s human form and her transformation into the ceibo tree
translating a narrative of resistance and organic growth into a structured, functional typographic system
SOLUTION
A narrative-driven display font:
mimics the curves of the ceibo flower to symbolize rebirth and endurance
immortalizes the legend of the Guaraní woman who resisted colonization through bold, resilient strokes
MY ROLE
Designer
TEAM
Cecilia Garcia
TOOLS
Figma, Illustrator, After Effects, Spline, Flora AI
DURATION
3 months
TABLE OF CONTENTS
01/CASE STUDY
MSG has a reputation that is as extensive and grand as the services it provides. The establishment of this strong identity is designed to be just as engaging and exciting as the experience one would have at MSG itself.
02/LETTERFORMS
MSG’s identity is built around the idea that no matter what seat you take, you feel close to the center and that from any angle you have an incredible experience.
With a simplified blackletter structure as a base, I let the red lines grow freely in unpredictable directions, without strict rules.
Since blackletter is usually very structured, this contrast creates tension between control and freedom.
03/DIGITAL EXHIBITION
MSG’s identity is built around the idea that no matter what seat you take, you feel close to the center and that from any angle you have an incredible experience.